After 35 years in business, Fremarc Designs
has evolved into a leading manufacturer
of finely crafted, handmade wood furniture. During
the same period of time, both the vision
and the leadership of the company have
passed from one generation to the next.
The company that Maurice Donenfeld founded
in 1971 started out making fine cast and
wrought- iron pieces. Today, Fremarc
Designs is renowned for its timeless designs,
crafted from premium- grade hardwoods and
complemented by a broad range of hand-
applied finishes, the result of a synthesis
of Old World artistry and modern computer-aided
milling processes.
The firm has long since crossed the threshold
of the second generation. After spending
countless summers working on the factory
floor, in showrooms and on the road, sons
Bruce and Michael joined the company full
time shortly after college graduation. They
now serve respectively, as head of operations
and head of sales and marketing, furthering
their father’s passionate pursuit
of excellent design, craftsmanship and
service.
The Donenfelds pride themselves on the
vast array of handcrafted seating, occasional
tables, dining, and bedroom pieces turned
out by 175 employees, master woodworkers
among them. The entire line is manufactured
in the company’s 75,000- square-
foot facility in City of Industry, California. |
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Says Michael about the results of the
company’s transformation, “We
were able to reposition ourselves in the
early 1990s, and today are featured in
25 design trade showrooms and leading furniture
dealers across the country. Our goal
is to continue to create designs that combine
Old World craftsmanship with the intrinsic
beauty of wood… to manufacture pieces
that will be enjoyed for a lifetime, and
last well beyond.”
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