After 45 years in business, Fremarc Designs has evolved into a leading U.S. manufacturer of finely crafted, handmade wood furniture. During the same period of time, both the vision and the leadership of the company have passed from one generation to the next.
The company that Maurice Donenfeld founded in 1971 started out making fine cast and wrought- iron pieces. Today, Fremarc Designs is renowned for its timeless designs, crafted from premium- grade hardwoods and complemented by a broad range of hand- applied finishes all domestically manufactured in the U.S.A. , the result of a synthesis of Old World artistry and modern computer-aided milling processes.
The firm has long since crossed the threshold of the second generation. After spending countless summers working on the factory floor, in showrooms and on the road, sons Bruce and Michael joined the company full time shortly after college graduation. They now serve respectively, as head of operations and head of sales and marketing, furthering their father’s passionate pursuit of excellent design, craftsmanship and service.
The Donenfelds pride themselves on the vast array of handcrafted seating, occasional tables, dining, and bedroom pieces turned out by 175 employees, master woodworkers among them. The entire line is manufactured in the company’s 75,000- square- foot facility in City of Industry, California.
Says Michael about the results of the company’s transformation, “We were able to reposition ourselves in the early 1990s, and today are featured in 25 design trade showrooms and leading furniture dealers across the country. Our goal is to continue to create designs that combine Old World craftsmanship with the intrinsic beauty of wood… to manufacture pieces that will be enjoyed for a lifetime, and last well beyond.”